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what is a digital marketing


Hey guys, today I'm really excited. Today I'll be helping you build your first website. It could be on any niche. Whatever you like, whatever you are passionate about. It could be guitar, food, technology, anything. Hey guys, welcome to the digital marketing mastery course. In the last lesson I gave you an overview on why starting a blog is one of the most important step in your journey to become a good digital marketer. So, even today whenever a new tool comes up or whenever a new technique of doing digital marketing comes up, I always make sure that I do it by hand. Unless and until you are implementing the tactics, you won't be able to learn it. Trust me guys, if you really want to become a good digital marketer, a pro-digital marketer, then starting a blog is the most important step. And not just that, just to spice up the deal we are even giving a Rs3,000 course for free for all the people who will be sending us the hosting receipt. We will be talking more about it later in the article, how you can do that. So, let's go directly into the blog. So, whenever you are building a blog, the first thing that you need to know is the domain name. What is a domain name? A domain name is a website name. A domain name is an address where internet users can access your website. Like the case of Facebook. Now, "facebook.com" is the domain name for the company Facebook. Similarly, "google.com" is the domain name for the company, Google. I know it's very simple, but still I'm explaining it for people who don't know it. Now, there can be multiple extensions of your domain name. The popular ones are ".COM" definitely. Like, "google.COM" , "facebook.COM" , "instagram.COM". ".COM" is suited more for the international audience. But when you are targeting specific countries, like if you take the case of India, if you want to target only the Indian audience, then instead for going for ".COM" you can go for ".IN". Now, after the domain name, to start a blog you need a hosting. What is a web hosting? A web hosting is a service that allows organizations and individuals to post a website or a web page on the internet. So, just like you have Elmira and covers to store your stuff, similarly your website also needs a place to store all the files and the folders. A website is nothing but a directory of files and various folders that are rendered through a server or a particular domain name. So, whenever you're thinking of starting a blog, you need two things: first is a domain name, and second is a website hosting. Now, hosting also comes in different varieties so there's a shared web hosting, cloud hosting and then there is dedicated hosting. So let me explain each of them to you. We shall start with the shared web hosting. Now shared hosting is a type of web hosting that allows multiple websites to share a physical web server and its resources among the hosted websites. So whenever you are buying a web hosting, you're actually buying the space of the various servers. So there are various companies that sell web hosting. Like SiteGround, GoDaddy, BlueHost, HostGator. So whenever you are buying a hosting, you are actually buying some space on the server of this company. So these companies have massive servers so you are actually paying a monthly fee for some space on these servers. So when we talk about shared web hosting, you're actually taking a small part of the server. Because taking the entire server will be really expensive, so shared web hosting is a solution for people to start their blog at a very cheap price by taking a small part of the server. So by introducing this concept of shared hosting, multiple websites can then be in the same server. And also shared hosting is the cheapest option. So to understand this clearly, let's take an example. So let's assume you are looking for a flat and you've seen this flat which is really amazing and it has three rooms. But your requirement is only for one room. So you don't want to pay for the entire flat, when you only need one room, right? So the solution is that, three people can take one room each, so that each person does not have to pay the entire amount of the flat. Rather, just one third of the entire rent. So that's how shared web hosting works. 


A server has multiple websites and they pay a small fee just to have some part of the server usage. And this is what you will be purchasing to start a blog as well because this is the cheapest option. And also for beginners or people who are starting out with digital marketing or just starting a blog, a shared web hosting is more than enough because you are not driving a huge amount of traffic, because you're just starting out. Now the next come the cloud hosting, this is the one I use because my website is driving approximately 120,000 people per month, and to handle such kind of traffic you need a good server and that is why I am paying a premium for the server and I am also using cloud hosting. Now cloud hosting services provide hosting on virtual servers which pull their computing resource from extensive underlying networks of physical web servers. Now just like I told you the cloud hosting is used by established websites that are driving a massive traffic, and because it is costly as well so startup people or people who are just starting up with digital marketing or starting with blogging, they should not consider it. Right now I am paying approximately $120 per month just for my cloud hosting whereas in shared hosting you will only be paying approximately $3 to $4 per month. In cloud hosting your files are hosted in a cloud server. Now dedicated hosting is for the extremely popular websites that are driving millions of people on a monthly basis. And they need that kind of server resources, so this is when dedicated hosting comes into play. So websites like Facebook.com, Google.com, Instagram.com or even very big popular websites which are driving multi-million people per month. They need to go for dedicated hosting. In dedicated hosting instead of sharing the server with multiple websites, you own the entire server. So you own all the resources. And also dedicated hosting is quite complex, so you'll really not gonna- as a beginner- you cannot manage it. You will need to hire a server person who will be handling the entire server. But dedicated hosting are extremely fast and can handle enormous traffic just because you are not sharing the space with anyone else. To people who are just starting or individual bloggers, dedicated hosting is not a solution it is more for big businesses. So these are the three types of hosting. Now let's talk about free hosting. Especially in India, "free" is something that is really preferred. And people think "why pay for hosting when you can everything for free?" But you have to understand one thing that nothing good is free in this world. Yes, free hosting does exist, but they have their limitations, they have drawbacks and honestly, they are not worth it. If you are starting this digital marketing journey, then you have to invest some money in paid hosting. Because as I said, the only way you can learn digital marketing is through practical knowledge and these free web hosting providers they are honestly very shitty, they have limited server resources, they have unstable performances. That means your website will go blank or will give 404 error even with small traffic. And the worst part is there will be no technical support. Since you are starting out your blogging, sooner or later you will face issues. You will face problems like, installing WordPress, or some plugin is not working. Then you need someone to talk to. That's where the web hosting company comes into play. There are support people, you can directly call them or live chat with them and they will solve the issue for you. But with free hosting, nothing like that comes. But with free hosting there is no technical support. And also in my experiences, I have seen that free hosting scams are going on, where they will offer you free hosting for a month or two, but you won't even realize that after two months or maybe three months or even four months, they'll charge you a huge renewal fee. So personally I would recommend you to stay away from free hosting, and rather just invest a few dollars in a paid hosting plan. Since you are investing your time and energy in learning digital marketing, and with my seven plus years of digital marketing experience the one recommendation that I can give you is just invest your dollars in this paid hosting plan and this stuff alone will give you a huge push in becoming a very good digital marketer.


 So the good thing about paid hostings are that you get unlimited space, unlimited bandwidth with any email account. So with unlimited space and unlimited bandwidth you can drive as many people as possible. Yes, there's an upper limit of around 10 to 20,000 visitors per day, but if you are just starting out that is more than enough. Also with paid hosting plan there are so many benefits. Instead of worrying the technicalities in installing WordPress or all, which we will be talking about in the next lesson, there's one click installation. All you have to do is click on a couple of icons, and almost everything will be installed automatically. And also there's a money-back guarantee if you are not happy with the hosting you can directly call the company and they will refund you your money. And the most important reason for going for a paid blog hosting is the experienced support staff. I can't tell you how important it is. Even today after opening 50 plus blogs, sites and even working on my clients' websites, still today we face some kind of issue so the one thing that we do is go to the support staff and tell them our query and they are the one that help me out and they are the one that fix the issue. There have been multiple instances where my websites were hacked and it was a support staff that helped me out, it was a support staff that helped me get my website back, help me get my revenue back. And also paid hosting used to be expensive earlier and now it's extremely cheap. And also if you follow this course correctly and if you start a blog like the way I tell you, within a few months you'll be making good amount of income, as a passive source of income. So the money that you're investing in your blog is a... don't take it as an expense but rather an investment that will be giving you benefits later. So I have already shared why paid hosting is recommended and why it is one of the most important step for you to learn digital marketing. So the hosting company I recommend is definitely SiteGround, this is the company that I am using, this is the company where all my websites are hosted. And honestly, I've tried almost every hosting company out there, be it GoDaddy, be it HostGator, be it BlueHost and almost all of them, be it EightHosting etcetra, etcetera. But my search ended at SiteGround, the website. This hosting company is phenomenal and I think the plus point is their support staff. They are so knowledgeable and they solve the query so quickly. And there are so many reasons why SiteGround is recommended. 


I even wrote a comprehensive article on the same topic, like why I recommend SiteGround. You can click here on this link and the article will open. Here I have listed all the reasons why I recommend SiteGround and why SiteGround is the number one choice for any person who is thinking of starting a blog. I know in India specifically, GoDaddy also does TV commercials. And they have huge marketing budget, so you'll see advertisements of GoDaddy all over the internet. But trust me, I have never seen a worst hosting like GoDaddy. A couple of years ago my websites were on GoDaddy and trust me, they're pathetic. I still remember I used to wait 30 to 40 minutes just to solve a support query on the phone just waiting for the customer care to actually take my call. The website was sluggish and they were not even able to handle the kind of traffic that I was getting. So make sure you read this entire article until the end and why I recommend SiteGround. And you'll know for yourself that this is definitely the best hosting provider, right now as of 2019. But still if you think that SiteGround is not for you, then you can go for HostGator. I even have a article tutorial on how you can buy a HostGator hosting. So just read the article until the end and you'll know. But if still you have a special liking to GoDaddy or BlueHost, then you can click here or click here to read the article on how to buy GoDaddy hosting, or a BlueHost hosting, and purchase the hosting that way. But the one I would recommend is definitely SiteGround. So let's start our first blog. So let's first search for a domain name, for a website. Let's look for "digital... marketing... mastery.com" Let's see if it's available or not. No, sorry digital... So this domain name is not available. So let's leave this, let's see whether... "bloggingmastery.com" is available or not. Oh, even this one is taken. So all you need to do is click here, on "buy now". So there are three different plans here, so there's a StartUp plan, there's a GrowBig plan there is a GoGeek plan. Let me first differentiate between each of them. So StartUp plan is the cheapest plan but the only drawback is that you can only host one website on this plan. And also there is a limit of 10,000 visitors per month. The difference between a StartUp and a GrowBig plan is that you can host unlimited websites. So even in the future if you think of creating a new website, for you, for your friend, or just a new idea that might come into your mind or maybe you want to start a startup and you need a website for that, then you can go for the GrowBig plan. And also this is the one that I will recommend to you guys. Because I've seen that the GrowBig plan is extremely fast, the hosting is really fast. So your website will load at lightning speed and I've seen that whenever someone starts the journey of becoming a digital marketer, they end up making multiple websites. So whenever someone goes for the StartUp plan, they end up regretting that they need to create more websites, and they can't do it. So I recommend to go for the GrowBig plan, so I'll be buying this one. So let's click on "Get Plan". I forgot to differentiate between this one. So the GoGeek and the GrowBIg. The only primary difference is the traffic. So GoGeek plan can handle a huge amount of traffic. Although they say they can handle 100,000 visitors per month, but my website when it was not reaching 1.2 million visitors, even at 300,000 visitors this GoGeek plan was giving me no issues at all. It was my personal choice that I went into cloud hosting. But even at 300,000 to 500,000 this plan is perfect for you. But since you are just starting out, I'll recommend GrowBig plan. So let's create a website, and this... So register a new domain, I already have a domain. So we will be registering a new domain. "tech4expert"... let's go with ".IN". Domain registration is extra. So let's click proceed. So I'll fill in all the information here. So guys, I'll fill in all the information here.. So while I fill up all the details above... like the addresses, the card details and all. So let's look at the other options the SiteGround provides. So the plan is GrowBig. The data center is Singapore. So data center is the place where all your files will be stored. So SiteGround gives you multiple options. Chicago, Amsterdam, London, Iowa, Singapore. So if you’re creating a website that's targeting Indian audience then go for Singapore. 


Because the closer your server is to your target audience, the better it is for you. The faster your website will load. So if you're creating a website that's targeting the audience of the US, then you can go for Chicago or Iowa. Because that is much closer to USA compared to Singapore. For the period I would recommend you to go for 12 months. Because if you go for 1 month, the renewal price will be $19.95. I won't recommend you to go for the trial account because you'll be paying much more money. Just $24, just for the setup and all, so the renewal price will be $20, 19.95 per month. So if you go for 12 month plan or even 24 month plan you'll get the benefit of this discounted price. And you are being offered the discounted price because you're going through from my link. So we have this partnership with SiteGround. So I will recommend you to go for 12 month or even 24 months. But minimum 12 month, don't go for the trial 1 month else you will just end up wasting your money. Yes, we need the domain registration as well. SG site scanner is something, I won't recommend you to have it. It's not mandatory. So we won't be taking that. So I confirm. I would like to receive SiteGround news and special offers by email. Okay, I will take that. And I’ll click "Pay Now". So guys my order was successful, I purchased this hosting. Now let's talk about the bonus course, how to claim this course for free. As I told you earlier if you send us the hosting receipt, we will be giving you this host for free. So all you have to do is check your email. So you can see that I already received this receipt from SiteGround. So I click it here... as you can see, I bought a GrowBig hosting plan, "gaurav.in" So to claim the course for free, all you have to do is, forward this email to "gauravbhai055@gmail.com" And just mention, "Hosting Receipt". Hosting receipt and press "send". So once we receive this email, we'll be sending you the link of this course, So guys, this is how you buy a domain name and hosting for yourself. In the next lesson we will be telling you how to set up a blog like a pro. So there are people who buy a hosting or domain name that make the big mistake of not setting up their blog correctly. And in my experience, I have set up approximately 500 plus websites, so I know exactly what works and what doesn't. How to configure website in the most perfect way. So make sure you watch the next lesson to the end as well. And also don't forget to claim your free bonus course. So if you have already purchased the hosting, just send us the hosting receipt at "gauravbhai055@gmail.com" And as soon as we receive the receipt, we will send you the special link to claim this bonus course for free. So guys, this was it about how to start your first blog. And first of all, congratulations. So guys, this was it on how to start a blog, and my congratulation to all of you because you are starting your own blog now. I'm feeling really excited because I'll be helping you out build your blog, add content to your blog, and everything about digital marketing. And not just that, I'll also help you monetize your blog. How to make money from your blog.


Everything will be discussed in this digital marketing course and not just the digital marketing course. Make sure you share the URL of your blog in the Facebook group as well. I want my Facebook group to be the most active group of Facebook. So make sure you ask questions, your doubts, any concern and also do it in the Facebook lives, because I'll answer all your questions. So guys, I'll see you in the next lesson, where I'll tell you how to set up your blog like a professional blogger. Hey guys, I hope you understood the simple process of starting a website from scratch. In the next article, we'll be going into the technical details. The settings, the configuration, but worry not. It's all simple. And I will be showing you everything on screen. Also, I have a special bonus for you. Since digital marketing is all about practical knowledge, so for all those people who send us their hosting receipt, we'll be giving you a free course, which we usually sell for Rs3,000. In this free bonus course. Like how to drive enormous traffic to your blog. How to make your website lightning fast. And all the tips and strategy that I personally use to make $5 to $10,000 from affiliate marketing. So all you have to do is, send us your hosting receipt and we'll give you the link for our free bonus course. Also if you have any question, any query, feel free to ask it in our Facebook group, you can also tweet us at "@mr__gaurav__1" and I'll be answering your queries


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